The GTM & SDR Diary
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11

📁 SDR

Prospeccion, outbound, discovery y rutinas diarias para SDRs.

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  1. Your Funnel Isn't Leaking. It's Hemorrhaging.
    You're obsessed with calls made and emails sent, but the real story is in the conversion gaps between each stage. Here's where your deals are actually dying and how to stop the bleeding.
  2. You're Chasing Activity, Not Outcomes
    Your boss loves your call stats and email volume. But those numbers are a smokescreen for an empty pipeline and a missed quota.
  3. Your 14-Touch Sequence Is Annoying, Not Persistent
    Stop thinking more touches equals more meetings. Your automated cadence is just spam with a schedule, and buyers are ignoring it. Here's how to build one that actually works.
  4. Inbound and Outbound SDRs Are Not the Same Job
    Stop blending your lead generation teams and wondering why they fail. The skills that make a great inbound SDR will kill an outbound prospector, and vice-versa.
  5. Your SDR to AE Ratio Is Why You're Missing Quota
    You're blaming your reps for a faulty machine. The wrong ratio of SDRs to AEs creates toxic incentives, burns out your team, and guarantees you'll miss your number.
  6. That Early Price Question Is a Test. You're Failing It.
    When a prospect asks for your price on the first call, it's not a buying signal. It's a test to see if you're a commodity or a consultant. Here's how to pass.
  7. Your SDR-to-AE Handoff Is Leaking Money. Here's How to Plug It.
    SDRs are measured on meetings set. AEs are measured on deals closed. This mismatch creates a 'zone of death' where qualified opportunities go to die.
  8. Your ICP Is a Useless Work of Fiction
    That perfect customer profile your marketing team built? It's costing you deals. Here's how to find the customers who actually buy, not the ones who just look good on paper.
  9. Stop Asking 'What Keeps You Up at Night?'
    That classic discovery question is a waste of breath. Here's a framework that uncovers the real pain your prospect actually wants to solve, and is willing to pay for.
  10. Your AE's Calendar Is a Graveyard for Unqualified Meetings
    You're hitting your 'meetings booked' number but your pipeline is anemic. The problem isn't your AE's closing skills, it's the junk leads you're sending them.