The GTM & SDR Diary
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11

📁 SDR

Prospecting, outbound, discovery and daily routines for SDRs.

Go to MarketAccount ExecutiveBusiness DeveloperSDREmailsMarket Insights

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  1. Your SDR:AE Ratio Is Why You're Drowning (or Starving)
    That feeling of a packed calendar or a barren pipeline desert? It's not luck. It's a single number your leadership team obsesses over, and it explains everything about your job.
  2. The Only 3 Sales Metrics You Actually Control
    Your dashboard is a mess of vanity metrics. Focus on these three numbers to diagnose your pipeline, predict your commission, and own your quarter.
  3. Your ICP Is a Lie. Here's How to Find the Truth.
    That ICP slide marketing gave you is a fantasy. It's time to build a real one based on your actual wins and losses, and use it to crush your quarter.
  4. Your Comp Plan Is a Secret Memo from Your CRO
    You think your comp plan is about your paycheck. It's not. It's the company's GTM strategy disguised as a spreadsheet, and if you can't read it, you're leaving money on the table.
  5. Your SDR-to-AE Handoff Is Broken. Here's How to Fix It.
    That 'qualified' meeting just wasted an hour of your AE's time. Stop the blame game and fix the leaky bucket where real revenue goes to die: the handoff.
  6. SDR vs BDR: Your Title Is More Than Just a Letter
    Stop blaming your reps for missing quota. The real problem might be the confusing role you've put them in. Let's fix your development team's structure.
  7. That 'How Much Does It Cost?' Email Is a Trap
    You got the reply. They're asking for the price. Giving them a number now will kill your deal before it even starts. Here's how to turn a price query into a qualified meeting.
  8. Stop Pitching Features. Start Wielding Your Positioning.
    You think you're selling a product, but you're not. You're selling a specific point of view, and if you can't articulate it in 10 seconds, you're losing deals to competitors who can.
  9. Your Discovery Call Is Not a Checklist
    You think you're qualifying leads but you're just ticking boxes. Here's how to stop interrogating prospects and start uncovering the real, urgent pain that closes deals.
  10. The 'Point Me in the Right Direction' Email Template
    You've found the right company but the wrong person. This template helps you ask for an internal referral without getting ignored or annoying your contact.