The GTM & SDR Diary
Join waiting list
S
FileEditViewInsertFormatToolsExtensionsHelp Subscribe
↩↪🖨🔤
11

📁 Go to Market

Go-to-market strategy, positioning and revenue motions for B2B SaaS.

Go to MarketAccount ExecutiveBusiness DeveloperSDREmailsMarket Insights

Subscribe to The GTM & SDR Diary

One short post in your inbox each time we publish. Pick your language. No spam, unsubscribe in one click.

  1. That 'How Much Does It Cost?' Email Is a Trap
    You got the reply. They're asking for the price. Giving them a number now will kill your deal before it even starts. Here's how to turn a price query into a qualified meeting.
  2. Stop Pitching Features. Start Wielding Your Positioning.
    You think you're selling a product, but you're not. You're selling a specific point of view, and if you can't articulate it in 10 seconds, you're losing deals to competitors who can.
  3. The Closed-Lost Revival Email Template
    Don't let 'closed-lost' mean 'lost forever'. This template helps you re-engage past deals with new value and turn a 'no' from last year into a 'yes' for this quarter.
  4. Your Discovery Call Is Not a Checklist
    You think you're qualifying leads but you're just ticking boxes. Here's how to stop interrogating prospects and start uncovering the real, urgent pain that closes deals.
  5. The Vanity Metrics Killing Your Quarter
    Stop chasing activity numbers that look good on a dashboard but do nothing for your commission check. It's time to focus on the metrics that actually build pipeline and close deals.
  6. Your Pipeline Is a Garden. Stop Treating It Like a Dumpster.
    Most reps fill their pipeline with junk and pray for a miracle. Use this three-step health check to weed out the trash and focus on deals that will actually close this quarter.
  7. The Real Playbook for ITB, WTM, and FITUR
    Stop wasting six figures on a fancy booth and stale coffee. The real ROI from major travel trade shows is won months before and weeks after, not on the noisy exhibition floor.
  8. The Hoteltech Cadence That Actually Books Meetings
    Hotel managers aren't sitting at a desk all day. Your standard 9-to-5 cadence is failing. Here's how to build one that respects their reality and gets you on their calendar.
  9. Start in Sales. Win Everywhere Else.
    Forget the fancy internships. If you want to understand business and build a real career, your journey starts on the front lines of revenue.
  10. Expand the Deal: The Multithreading Email Template
    Your deal is stuck with one person. Use this proven email template to tactfully engage another stakeholder and build the consensus you need to close.